By MeiMei Song
27 JUL 09:06
We all know that diamonds are beautiful. Choosing one however, especially for a wedding engagement, is no easy task. How do you differentiate a quality diamond from a poor one? What qualities should we look for? Is bigger always better? Most of all, are we getting our moneys worth? Andrew Coxon, diamond expert and president of the De Beers Institute of Diamonds, helps answer these pressing questions and shares other tips on choosing a diamond that is right for you. In our How To video, Coxon explains the industry's doctrine of following the four C's (cut, clarity, colour and carat) when evaluating the prized stones. He also shares an additional set of criteria to help with your selection, and demonstrates a unique and advanced diamond scan, exclusive to De Beers, the company uses to assess diamond quality.
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